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抖音生活服务严打医美无资质经营，一季度永久封禁超7.7万件违规商品
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抖音生活服务严打医美无资质经营，一季度永久封禁超7.7万件违规商品
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<article><section data-type="rtext"><p>近日，抖音生活服务发布关于丽人行业违规经营的治理公告，对无资质发布医美类商品、直播间虚***宣传功效等违法违规行为进行严厉打击。今年一季度，平台处置了7410个违规商家，其中86个商家因严重违规被清退，超7.7万件违规商品被平台永久封禁。</p><p><i class="pic-con"></p><p>公告称，抖音生活服务在巡检中发现，部分商家缺乏医美相关资质，试图绕开平台监管，在非医美类目中违规发布医美类商品，并在商品信息中通过使用效果、行业暗语等隐晦擦边表达来进行售卖。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>平台还发现，部分商家通过使用变形词、主播话术暗示、评论区引导、背景板传递相关信息等方式绕过平台监管，在直播间违规推广 “英伦大提升”“水光针”“光子嫩肤”“洗眉毛”“激光祛除色素”等医美禁限售商品或服务。</p><p>上述行为不仅违反相关法律法规，也影响平台经营秩序，并对消费者权益和体验构成严重侵害。抖音生活服务启动专项治理，升级大模型准入识别能力，对高危商品进行存量回扫，对违规商家实施更为严格的处置措施，包括但不限于封禁商品、限制发品、暂停营业、永久清退等，并进行公示通报。</p><p>据《2025抖音生活服务消费者体验年度报告》，抖音生活服务持续加强对医美行业的管控力度，重点打击试图利用平台漏洞、虚***宣传等行为。2025年，平台处置超5万件违规商品和100余个违规商家，封禁超2.3万个违规达人的直播团购权限，中断了超10.6万场违规宣传直播<em data-scene="strong">。</em></p><p>抖音生活服务相关负责人称，平台绝不姑息各类触碰红线的违法违规操作，将对违规行为追查到底并严肃处理。平台呼吁广大商家及时进行自查自纠、合规经营，共同维护平台的健康生态和消费者权益。（心月）</p></section><img src='/image/153407-0' alt='抖音生活服务严打医美无资质经营，一季度永久封禁超7.7万件违规商品'> </div> <div class="live-info xu"> <a href="/detail/153500.html" title=" 从SEO到KOC：老站长转型自媒体的3个认知大关 - *"> 上一篇 : 从SEO到KOC：老站长转型自媒体的3个认知大关 - * </a> </div> <div class="live-info"><a href="/detail/153289.html" title="AI权力核心名单出炉！黄仁勋等13人入局白宫科技顾问团_特朗普_拉里·埃里森_建议"> 下一篇 : AI权力核心名单出炉！黄仁勋等13人入局白宫科技顾问团_特朗普_拉里·埃里森_建议 </a> </div> <div class="other_title">手赚资讯</div> <div class="xgyd_list"> <ul class="clearfix"> <li><a href="/detail/153407.html" target="_blank" title=""><em></em></a></li> <li><a href="/detail/153304.html" target="_blank" title=""><em></em></a></li> <li><a href="/detail/153317.html" target="_blank" title=""><em></em></a></li> <li><a href="/detail/153645.html" target="_blank" title=""><em></em></a></li> <li><a href="/detail/153419.html" target="_blank" title=""><em></em></a></li> <li><a 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