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电动两轮车报告发布：约84%用户购车时优先选择智能车型
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tech.huanqiu***
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电动两轮车报告发布：约84%用户购车时优先选择智能车型
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<article><section data-type="rtext"><p><em data-scene="strong"> </em></p><p>4月30日，新华社中国经济信息社发布《中国电动两轮车消费趋势洞察报告（2026）》。该报告由中国自行车协会、中国摩托车商会以及九号公司作为支持单位，旨在全面把握我国电动两轮车产业发展态势，助力行业实现高质量发展。</p><p>报告称，在政策、需求与市场供给三方力量交织下，2026年中国电动两轮车市场经历深刻的价值重构。整个行业已告别粗放增长的规模红利期，迈入以“合规化、品质化、智能化”为特征的高质量发展阶段。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>伴随行业发展周期切换，电动两轮车市场消费人群、产品形态均发生显著迭代。一个明显变化是，当下越来越多的消费者在购买电动两轮车时更看重产品智能化水平，报告数据显示，约84%用户购车时优先选择智能车型。当然，行业高速转型背后也存在不少痛点，亟需政策、行业、企业三方协同发力、联动协作。</p><p><em data-scene="strong">市场需求分化 智能化、个性化、体验化成新趋势</em></p><p><em data-scene="strong"> </em></p><p>依托大量调研数据，报告调研发现，当下电动两轮车市场存在五大消费群体：以城市通勤需求为主的核心刚需群体；以Z世代潮流族为主的高潜力增长群体；家庭实用群体；以外卖、配送为主的商业从业者群体以及爱好休闲骑行的城市微度***群体。</p><p>由于五大主流消费群体对电动两轮车产品有不同的期待，市场需求也出现分化趋势。比如，Z世代群体更看重产品智能化水平和颜值；城市微度***群体则更愿意为产品颜值、品质和场景化体验买单。</p><p>通过对比不同消费群体的偏好，报告发现，续航和安全是电动两轮车用户的底线需求，在此基础上，智能化、个性化和体验化也成为用户核心关注焦点，年轻用户尤其如此。</p><p><i class="pic-con"></p><p>作为深度参与报告编撰的企业，九号公司始终紧跟国家政策导向，以用户价值为中心，坚守合规安全底线。同时凭借智能化、高端化、全场景布局，精准匹配多元消费需求，成为推动市场结构升级的重要力量。</p><p>面向城市通勤以及家庭用户等刚需群体，九号聚焦续航、安全、便捷核心需求，搭载自研 RideyLONG 长续航技术、BMS6.0 电池管理系统与无感解锁方案，切实解决用户出行痛点；针对 Z 世代年轻群体，九号则以科技美学设计、IP 联名定制与智能交互功能，满足其个性化、社交化表达需求。</p><p><em data-scene="strong">政策规范与鼓励并行 驱动行业变革</em></p><p>当前，在国家政策引导与市场需求双重驱动下，电动两轮车行业正迎来结构性变革机遇。</p><p>从政策层面看，“双碳”战略持续推进，绿色低碳出行成为社会共识，为电动两轮车提供了长期稳定的发展导向。同时，电动自行车以旧换新方案实施，也有效激活了4亿辆存量市场，这些政策利好都为电动两轮车发展提供了坚实的政策支撑和广阔空间。</p><p>随着电动两轮车成为城市交通不可或缺的组成部分，国家政策也在不断推动电动两轮车行业朝着规范化方向发展。2025年，电动自行车强制性新国标《电动自行车安全技术规范》（GB 17761—2024）正式实施。新标准对电动自行车的防火阻燃、塑料总质量、北斗定位等作出了规定，也对企业的技术水平、产品能力提出了更高要求。</p><p>报告指出，在合规成本上升、技术水平要求变高等因素影响下，预计整个电动两轮车行业市场集中度将大幅提升，两极分化趋势明显。九号等新兴品牌凭借智能化体验抢占高端市场；大众市场，则是传统品牌占据优势。在行业分化趋势下，九号凭借领先的产品力和用户服务意识，增速领跑行业。</p><p><em data-scene="strong">行业发展仍存瓶颈 需多方协作破局</em></p><p>报告同时指出，我国电动两轮车产业仍面临产品供需失衡；配套服务不完善，消费体验有待提升等痛点。对此，需要政策、企业和行业多方协同方能破局。</p><p>从政策层面，报告建议强化规范引导，在供给端强化常态化监管，同时鼓励行业科技创新；在消费端则需要以更务实的举措激发市场存量置换的需求。基于满足多元化出行需求、缓解城市交通压力的现实需求，报告呼吁探索“解禁摩”的可行性，逐步放开对电轻摩的使用限制。</p><p>作为市场主体，企业在促进电动两轮车高质量发展中同样承担着重要角色。面对消费体验有待提升的痛点，九号公司已经在全国核心城市建立综合服务中心，同时推出“Service365”服务战略，让服务不再是“被动响应”，而是贯穿产品全生命周期的“主动陪伴”。</p><p>九号公司相关负责人称，未来，公司将继续携手行业协会、上下游企业与社会各界，共同规范市场秩序、完善配套体系、突破技术瓶颈，助力我国电动两轮车产业高质量发展。（心月）</p></section><img src='/image/153586-0' alt='电动两轮车报告发布：约84%用户购车时优先选择智能车型'> </div> <div class="live-info xu"> <a href="/detail/85890.html" title=" 如何低成本地过有益的生活？"> 上一篇 : 如何低成本地过有益的生活？ </a> </div> <div class="live-info"><a href="/detail/85938.html" title="以色列为什么突然敢打伊朗了？不怕被报复？"> 下一篇 : 以色列为什么突然敢打伊朗了？不怕被报复？ </a> </div> <div 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